Border Newspaper Network
Newspaper Insert & ROP opportunities for all Mexico Border Markets
(Interior Markets are also available)
Mexican Residents account for between $22 and $30 Billion in annual U.S. retail spending.
Are you included in their shopping plans?
Border Newspaper Network
- All major newspapers in every border market.
- Combined circulation of more than 700,000 every day.
- Lowest rates available.
- Fully scalable from one publication in one market, to more than 20 publications in all border markets.
- Socio-economic targeting.
- Simplicity in implementation, management and invoicing, including currency exchange.
- Complete fulfillment.guaranteed.
Did you know?
- Response levels increase significantly when the consumer is targeted prior to the port-of-entry, as travel and shopping plans are often made in well in advance of the excursion.
- Within the Mexican culture, the newspaper delivery method of FSI/Circulars is considered more prestigious than fliers/handouts and increases the perceived value of the offer.
- Direct Mail and Door-hanger delivery methods are at best, inconsistent and rarely impact the most economically capable segments of the market.
- Newspapers maintain a very important and influential component is driving retail sales. In spite of what we read and hear about the Newspaper industry in the United States, the Mexican Newspaper industry remains robust and growing.